BRANDING MECHANICS

Studio Address: 15A, Road 6, Maadi,

 

Cairo, Egypt

Alchemy has been engaged in many important branding projects that range from large public sector projects where Egypt’s manufacturing sector was rebranded and repositioned on the global design stage to private sector companies.

Alchemy has recognized early on the importance of branding, design management, and made it to be one of its core services available to the market place.

Having adopted this essential approach over a decade ago, Alchemy has pioneered in applying strategies that helped businesses to increase their market share by repositioning their product line and realize more profitable revenue streams.

Hid’n

 By LA ROCHE

Local brands such as Hid’n, by La Roche, has been Alchemy’s clients to seek its expertise in design management which included creating product lines that responded more to the customer’s needs and taste and eliminated the ones that no longer achieved the desired market response.

Especially the hospitality sector has largely benefitted from Alchemy’s branding expertise. Designing a restaurant or hotel requires a clear brand identity in order to make it stand out in the ever-growing hospitality world. U Bistro, Pier 88 Nile River, KEJI, mastaba and Mo Bistro are only a few recent examples that promise a consumer experience

Rather than just a meal.

Creating branding experiences reaches beyond the more acquisition of products or services. It is the connective tissue between a product and its perception that elevates the customer’s awareness and consequently adds value to the product; as is the case with Alchemy’s Analgoue brand.

The relationship between customer and product defines a meaningful engagement that is of utmost importance today and serves as a compass for current and future success.

Alchemy brands all its projects and delivers a complete branding experience.