OUR HOUSE

VIRGIN MEDIA FLAGSHIP
CONCEPT PUTS THE FUN BACK IN RETAIL
Following o four- way creative pitch alien international were appointed to
create a new retail store for Virgin Media in the Westfield Shopping Centre
in White City,
West London and following that another new store for the Bullring
Shopping Centre in Birmingham.
The ‘Our House’ concept reinvents the shopping experience though
innovative design, leading- edge digital technology and a touch of Virgin
magic to create a retail environment like no other.
On approach customers are greeted by either Richard Branson, Mo Farah,
Usain Bolt or even a T- Rex, from an HD digital door. This sense of
theatre and personality provides the gateway for customers to explore the
world of the latest entertainmentand communications services from Virgin
Media
Our House takes customers on a voyage of discovery to witness everything
from the cable powering Our House to live demonstrations of Virgin
Media’s TiVo, super- fast broadband services and mobile phone products,
before enjoying a cup of tea and a chat in Our Garden, where the sun is
always shining and the birds are always tweeting.