A MASSIVE SUBMARINE EMERGES IN MILANS CITY CENTER

the crown of a massive submarine, appear ing to have just surfaced from an underwater
journey, has materialized from beneath the sidewalk of milan’s piazza mercanti,
surprising and baffling pedestrians. the installation has the tremendous deep-sea
voyager pop
ping out from the concrete path, causing a massive wreckage of rubble nearby, a smart-
for two car, seemingly at the wrong place at the wrong time, is apparently caught up in
the chaos, haphazardly propped on the debris, the elaborate, staged intervention is
actually a marketing scheme by advertis ing agency M&C saatchi   milano for europ
assistance IT, an insurance group based in italy , as part their’protect your life’ campaign
and launch of the lifepark protection store, designboom spoke with a’scuba   diver’at the
scene where they told us of the importance of insurance in safeguarding your
posses sions, as you may never know when an unforeseen event might take you by
surprise.