IDEAL STANDARD IS CELEBRATING 1من اصل2

THEIR 35TH ANNIVERSARY IN THE EGYPTIAN MARKET
IDEAL STANDARD PRESENTS ITS NEW COLLECTION THAT
SAVE WATER
During a press conference held at the Four Seasons Nile Plaza, Ideal
Standard, global leading provider of innovative bathroom solutions,
celebrated its 35th anniversary in the Egyptian market. With total bathroom
solutions as its core business for 150 years, and with presence in the
MENA region since the 1960s, Ideal Standard designs, manufactures and
supplies bathroom innovations for residential, commercial and institutional
buildings. This year, the company is expected to reach a total of 2 billion
EGPin sales through introducing its pioneering vision in design as it
connects technology and real world needs without compromising on
experience or performance.
“Since 1983, our wide range of products has been able to earn our
customers’ trust through providing unique, durable, and functional
solutions,” says Ahmed Hafez, Chief Executive Officer at Ideal Standard
MENA. Throughout its presence in the Egyptian market, the company’s
production and export volumes recorded a growing increase from 15% in
1990, to 50% in 2018,”ldeal Standard currently operates through 47
factories around the globe, 6 of which are in Egypt’s 10th of Ramadan
City. Covering a land area of 100,000 m2, and creating 3000jobs make
Ideal Standard one of the most contributing companies to the sanitary ware
industry in Egypt over the past three decades,” he added. Ideal Standard’s
expansion plan is based on a two-pronged approach; the first is concerned
with the Egyptian market while the other focuses on the international
market through export, “our efforts mainly depend on our perception of the
different marketneeds; we are always seeking to introduce new products
that can satisfy our customers while maintaining top quality standards.