OUT OF THE BOX 2من اصل3

Senior Curator at the Bata Shoe Museum and Curator of the Out of the
Box exhibition. “Since the 19th century sneakers have been intimate ly
linked to expressions of status as well as gender. I am particularly interested
in how sneaker culture today is intertwined with shifts in idealized
masculinity and how, what I am calling, the sneakerfication of men’s dress
is defining these changes.
The exhibition was designed by famed industrial designer Karim Rashid. A
significant   from cultivating group identity to the pursuit of individual success
and high- end athletic footwear became signifiers of conspicuous
consumption. It was the embrace of the basketball shoe in American urban
centers, however, at the end of the century that would give rise to sneaker
culture and transform the sneaker into the icon that it is today.