Leveraging on ALEXBANK CSV strategy, the bank took the decision of making its own giveaways by the hands of Egyptian artisans through the “Ebda3 Men Masr” initiative, in 2017 ALEXBANK continued the tradition extending the impact to different handcrafts artisans’ groups dedicated to produce handmade/authentic Egyptian products. the giveaways are a blend of authenticity and artistic Egyptian heritage inspired by the traditions affirmed in different governorates like Qena Luxor, Fayoum, Sinai, Cairo, and are realized through several partnerships with special focus on women enrolment. ALEXMNK worked closely with the craftsmen on every aspect of the products and brought to the light a set of original handmade pieces of exceptional quality to meet ALEXBANK’S sought standards to be proudly affirmed as authentic “Made in Egypt” products.