Architecture

is a broad word that pertains to the process of designing And planning the
environment which guides and shapes the human behavior. it can Be
implemented in countless ways, from different styles and expression to
different Functions and magnitude. To achieve a well-designed and planned
product, one must Have guidelines that direct the design in a certain
direction determining its style and General mood. The design guidelines
include the use
of local materials, certain Architectural elements, types of openings and
general massing composition. many Styles ranging from neoclassic to
contemporary and modern are achieved abiding by The same guidelines.,
Different moods are perceived from each style, some give warmth,
richness and luxury, where others give coolness, freshness, and serenity.
Also part of the design guidelines, a certain color scheme; it is determined
to blend the project with the surrounding environment, creating harmony
on a larger scale.
All design must complement each other holistically, creating a rhythmic
flow throughout. Furthermore the master planning and landscape play a
major role in the quality of the surrounding environment. Open green
spaces are encouraged and created as focal points to give emphasis. The
layout achieved must enhance the quality of life, and create a healthier
living environment.
ARCHITECT’S WORDS ….
Chief Design Officer
AMR GHALY