DALIA SADANY

ADORER OF CHALLENGES
As she believes that “easy work doesn’t create creativity,” Architect and Designer Dalia Sadany is
motivated and driven by challenges to innovate the architectural masterpiece of “Trend Micro”
Company, Trend Micro is global leader in securi ty software solutions, whose Egypt headquarters is
located in the Greek Campus at the American University in Cairo (AUC). lire company has 43
branches worldwide, with six branches including Trend Micro Cairo winning awards.
There were several difficulties and obstacles placed in the way of Sadany from the beginning of her
work until completion. Such difficulties in cluded security aspects, as the headquarters was located in
Tahrir square, which was being closed from time to time. The obstacles also included changing
budgets due to economic conditions and lack of some materials due to the difficulty of import.
However, Sadany has overcome all these obstacles and difficulties.
Sadany told FUZED magazine that the location is a major challenge for any designer. “The designer
aims to establish a “futuristic” educational entity for youth not just a company in an old building dating
back m ore than 140 years without draw ings,” Sadany explained.
Sadany started with conducting the so-called “Construc tion Surveying” to stake the location. It was
discovered that the used columns were a hollow steel structures, so the challenge was to support
these columns. Moreover, there were areas without floors, which makes the building process more
difficult than the construction over a vacant land, according to Sadany.