HOOK

New Design By: Karim Rashid
“The kitchen is the busiest room in any house and contemporary
architecture is increasingly making it a feature point, a reception area in the
home. This is why the cookware range needs to and can be integrated as a
part of the design progress, going on to become the true focus of the room
as well as representing the heart and soul of the person who uses it every
day.”
He has travelled the highly imaginative universe of “the pan that isn’t
there” on a mission for TVS. Karim Rashid, legendary design star with
ambitions to change the world (one of the most prolific minds of our time,
with over 2000 industrialised designs for interiors, fashions, furnishings,
lighting, art and music) that go straight to the heart of our emotions.
And moving on from the simple axiom above, in which today’s new
humanism sets the home at the centre of our personal universe- and makes
the kitchen the pulsing heart of the home- the result is a curious, irresistible
Captain Hook.
Yes, Hook. That is the name of the brilliant new invention by TVS, which
has transformed high- gauge aluminium into a complete range of exclusive
cookware, with a rich communication potential.
A jaw- dropping effect, created by hanging the pans from the wall using the
patented hanging rail and hooks plus eccentric handles in a mix of colours
to contrast with the body of the pans. A range that is young at heart, built
to be at the centre of any dj- sorry, cooking- set.
Essential, young looking and handy. With its magnetic feel, Hook connects
to our lifestyle, bringing with it a large dose of good humour . Space
problems are solved and really, all it is missing is a “share” button. TVS
fans, modern Peter Pans flying over their lives with the gift of ubiquity,
mp3 player in their ears and a wooden spoon in place of a sword, will be
thanking Karim as they go.