IWAN BAAN 2من اصل2

THE WAY WE LIVE
a town divided in two; at once the vibrant city that never sleeps and a new york awake but
without power, one light, one dark, response to the picture was immediate.
as more and more people saw the image virally, people everywhere identified with it.
with the damage so severe, the harm so great,   and the cost so significant, I thought it
was time to do something for the city hence this project, still thousands of people live
with the aftermath   of the storm and need urgent help. I’m thrilled we could team up with
MoMA , the premier cultural institution of new york, to launch this   poster campaign and
with perry   ruben – stein gallery to sell a limited edition of artworks from which all
proceeds will go back to the mayor’s fund and to the people in the city who need it
most.’ IWAN BAAN