LEGO TO RELEASE 774-PIECE KIT OF BIG-DESIGNED EXPERIENCE
CENTER
LEGO has revealed the latest kit in their Architecture series, and it’s a bit meta: a 774-
piece model of the nearly complete LEGO experience center in Billund, Denmark,
designed by BIG to resemble a stack of LEGO blocks.
The 197-step kit will be sold exclusively at the LEGO house, which will debut to the
public in a grand opening ceremony on September 28th. Another 600 lucky fans will
have the chance to grab the kit for themselves at a special pre-opening event on
September 22nd.
According to BIG founder Bjarke Ingels, the concept behind the LEGO House was to
create “a cloud of interlocking LEGO bricks… a literal manifestation of the infinite
possibilities of the LEGO: brick.” The building form is meant to resemble 21
oversized bricks stacked in a pyramidal shape and capped with “the Keystone,” a scaled-
up version of the classic eight-knob LEGO brick.