MAHALLY AWARD4 1من اصل

We met Mona Hussein, at  her   Polygon office in Sodic Wes t
then   we  started   our interview.
what   is the reason for creating ‘Mahally ‘, and the main goal behind   it?
The idea   behind ‘ Mahally ‘ is about creating a brand with an
Egyptian   identity and originality   with the intent to export the brand and
creating a strong local hub for Egyptian designers. The goal was to re-
create   iconic   historical   furniture , patterns and motifs by
simplifying   them   into modern design.
How can   you   improve and develop the Mahally   Award brand?
The main focus during   this round is to create an outdoor collection
using   Resin and/or Corian as the main material . This modern and multi-
purpose   material   will test the limits of the designers’ creativity and
thinking   outside the box in terms of form and structure.
When   did the ‘ Mahally   Award ‘ begin?
We   created the first competition   Mahally   Award I called ‘ Balady ‘
two   years   ago   under the sponsorships of MHDH.
Which   was   mainly   inspired by using   traditional   objects for inspiration and
the challenge was   making   them as progressive as possible.
Mahally   Award IT has developed a wide attraction and now   we have 2
main sponsors, ‘MHDH1, “The Design Show’ and ‘ Duravit’ as a sponsor.
Mahally   Award III’ which   is the upcoming one will   be on November 2018 –
after the announcement of winners from ‘Mahally   award II’ at The Design
Show.
3Brothers’ will  take place as a sponsor instead of Duravit ‘ this  year.
We’re   always on the lookout for the most   innovative designers to be a part
of Mahally’ ‘ and the growth of the brand. This helps us fulfill   our   goal and
vision for being the best and most   talented hub for product design in the
region.