Nhow 1من اصل4

Berlin, Germany
Designed by Karim Rashid
CONCEPT
nhow Berlin hotel celebrates Berlin’s modern Zeitgeist and connects it to
the rest of the world by creating a technorgan   ic land of data-driven art and
spaces. Set on the Spree River, the old line between East and West Berlin,
the nhow hotel bridges the digital age of information and the physical and
spiritual needs of visitors. I always question whether the physical world is
as experiential, as seductive, as connective, as inspiring, as customizable as
the digital world. That is what I tried to achieve with nhow Hotel Berlin, by
making a space that coexists with the infostethic world. The result is a
music inspired hotel where sound is tactile, and a true immersive experience
of color, texture, and vibrancy.
“NH Hotels is a large but really smart hotel chain. So when i created the
nhow Hotel Berlin my objective was to create an original esoteric place
(like Berlin itself) yet still pragmatic and fitting into the NH standards. My
concept was to engage technology, fluidity, to speak about music, about
diversity about eclecticism, but most importantly about the next wave of
Berlin. I tried to address all the needs that are intrinsic to living in a simpler
less cluttered, more sensual environment. I always question whether the
physical world is as experiential, as seductive, as connective, as inspiring, as
personalizable , and customizable as the digital world. That is what I tried to
achieve with nhow Hotel Berlin by making a space that coexists with the
data-driven digital infostethic world.”
PUBLIC AREAS: LOBBY, LOUNGE, RESTAURANT BAR
Guests are greeted by the dramatic reception desk; a sensuous sculpture is
made of high gloss fiberglass with inset lighting. Backlit artwork by Karim
Rashid fills the opposite wall.