STYLE OF ORNAMENTS   3من اصل5

to life variables and physical and aesthetic need of each era, the work
ornamentation was beautiful tools live long for a good taste to reveal for us,
the choice, convenience, ratios and coherence, and it has became an
important part in daily life, in the late 1980s the printed T shirts became a
daily means of communication, dating back to the 1940S, where images of
famous faces with some slogans and scripts are united and were used as
means of propaganda in the American elections in 1948, and plastic ink
and printing were used in the twentieth century.
Andrea Branzy , Italian designer who won the wide fame in his passion with
ornamentation, the goal of which values to increase expressive values of the
topic and dealt with it in his book “THE HOUSE” he said “we inherited a
narrow concept of ornamentation, we must see it as a system of
communication and information in the world, it is a cultural query about the
product and its use, like the language or visual information, which affect the
cultural identity, as well as information on the use, because they contribute
to the cultural identity of the product, which unite, not only with the
function of consumer, but also as a method which would affect the
consumer behavior and attitude”, as the Italian designer Paolo Portoghesi,
confirmed on the need for use of decoration which appeared clearly in its
work The so- called “Concise architecture” which he has expressed by
saying “this ornamentation, which takes things rise to the level of life, as if
they were living and touchable objects.
ornamentation in modern decoration means also a specific concept as it
provides a holistic sense of an integrated ornament work,