What about the promotion plan for TDS with its new concept ?
The enormous campaign to promote TDS exhibition
cuts through current interiors , design and architecture marketing challenges.
The theme of this campaign is to turn the show into « the ultimate sourcing
forum for home and projects interiors , designs and architectures » ; in
other words , the primary goal is to make this event the ultimate meeting
place for on-site contracting decisions where all the solutions and prices are
available under one roof for buyers and sellers.
A dedicated international and regional marketing campaign using the
key industry publications, street signage , targeted visitor mail outs,
newsletters, website and press-conferences will be launched to promote the
event.