CAN YOU DESIGN THE FUTURE?

#DISRUPTORS
OAKLEY DISRUPTIVE BY DESIGN
Earlier this year we launched a European-wide competition to find the next
wave of design #disruptors. Entrants were challenged to create an
innovative design that would respond to or enhance elite sports
performance in a new and radical way. This could be applied across
product, technology, clothing or digital design.
From protective wear, to audio and visual enhancers, transportation to
architecture, we were so impressed by the level of thought, attention to
detail, and truly innovative and inspiring designs that we selected two
winners from the hundreds of entries received
While one embraced beautiful design to create something truly
multifunctional and intelligent, the other used an experimentation of
materials and technology to propose a new concept for experiencing sport.
Both were well-thought out, considered designs that impressed the judges
for their understanding and application of the Disruptive by Design brief.
International Design Competition