Hence, prompting and pushing the government to place the Egyptian product on its

Hence, prompting and pushing the government to place the Egyptian product on its

NEWS\gloria ceramic 5 of 6

priorities so that a campaign has appeared which is titled (Proudly made in Egypt) in
order to promote for the Egyptian products. The government also reportedly began to
work on promotional campaigns abroad under the slogan (made in Egypt).
Unfortunately, the liberation of the exchange rate caused an increase in the price of gas,
which is calculated according to the bank rate. This has significantly inflated the cost.
Regrettably, it came in the time where we need to encourage the consumer to buy the
Egyptian products internally and externally and this is a difficult equation which the
state and the government must study concerning the situation for manufacturers
because it makes the product losing its competitive edge competing with products from
Iran and Turkey as an example.
Certainly, the attention paid to the Egyptian designer especially a recent graduate
designer has a great benefit reflected on the ceramic companies. So what are the
services provided by Gloria to the designer?
Gloria is considered a young brand, so you will find that all our design team are young.
We, simply, believe that young people are creative and have the ability to generate
unconventional ideas, especially in the field of design.
Companies also are interested in consultants in order to attract major projects,
what are provided by Gloria in this regard?  
At the beginning of our production, we focused more on servicing the end consumer as
a start.

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