Milan Furniture Fair in the eyes of Egyptian Designer 3من اصل3

I had to create a perfume container in the abstract while trying to be very innovative and
utterly scent-less.
The glass is cut in a way that creates reflections of light that accentuate the material
used. I distilled my character into the flacon with the base notes of my personality and
will use it with anticipation as the decanter of the golden liquid:
I want to capture a collection of olfactory memories that mirror the connection
between sense and scent. Perception and philosophical understanding of the perfume
will be elevated when it is put in relationship with olfactory stimulation.
Being stuck in the luxury brand and fashion context, no time is spent contemplating the
perfume for its very own beauty and the message it carries inside its molecules.
Nowadays, too much importance is: attached to the packaging and brand image as
opposed to the molecularpersonality of the perfume itself. The marketing aspect has
robbed most of today’s perfume creations of their organic message it tries to evoke by
connecting it to very personal memories.
Black earth CAIRO
Alchemy